PPC Ad Management

SEO Sentinel offers affordable PPC (Pay-Per-Click) Ad Management for small businesses. As part of an active website promotion campaign, PPC advertising can be powerful if used correctly.

PPC Ads are advertisements that run on certain search engines and their networks and you pay each time an ad is clicked (hence the term pay-per-click). You can reach a wide variety of audiences who are searching for terms related to your business. Some terms are more exensive to advertise with when searched, depending on the competition. Each term is basically a bidding war and the advertiser who pays the most per click for a certain term will get the top spot. Two of the most popular networks for advertising this way is Google Adwords and Yahoo! Search Marketing.

Things to consider when starting a PPC Campaign

Figuring out the best keywords to target is important, or you could be wasting your money on ads that are not effective.
There is a technique to writing the advertisements to increase the number of qualified clicks (leads).
It is important to keep a close watch on the ads so your competition doesn’t pass you by and leave you in an undesired position

If you need an experienced professional to help, please be sure to contact us using the form on the left.

To see our affordable rates for small business seo services, please visit our Affordable SEO Pricing page.